Our Story


In the heart of our journey lies a beautiful collaboration between generations. Meet Patricia Donadi, a fashion veteran with over two decades of experience, and her daughter, Hila Assoufi. A harmonious blend of passion and expertise, Patricia Donadi's years in the industry are complemented by Hila Assoufi's youthful spirit and innate sense of style.

Hila Assoufi's vibrant perspective and fresh ideas seamlessly align with the values ​​of Love@me, infusing our creations with a touch of modernity. Patricia Donadi, with her well-earned fashion identity, brings a wealth of wisdom garnered from her years in the field.

Together, they weave a story that speaks of shared dreams, creativity, and a deep-rooted love for fashion. The result is a collection that effortlessly marries tradition with contemporary flair – a true testament to the magic that unfolds when family and fashion intertwine.

Born in Belgium, made in Italy

LOVE@ME is a Belgian brand proudly rooted in the heart of Brussels. Our philosophy is deeply intertwined with the essence of this vibrant city, where every corner whispers tales of human warmth, cultural diversity, and a dynamic spirit. From the bustling streets to the tranquil spots, Brussels fuels our creative drive, shaping the very core of our brand.

At LOVE@ME, our commitment goes beyond fashion; it's a pledge to Mother Earth. We believe in crafting a sustainable future, and that's why our journey begins with “Made in Italy” artisanal production, reflecting our dedication to quality, ethics, and a harmonious relationship with the environment. It's not just about the clothes we create; it's about the mark we leave on the world.

Love@me spirit

At the heart of it all, LOVE@ME is a celebration of women. We embrace the essence of sensuality, radiance, and freedom, curating pieces that embody sophistication with a touch of romance. Our designs are a reflection of the multifaceted modern woman, gracefully navigating the complexities of her urban life. We bridge the gap between style and practicality, giving her the power to express herself authentically and confidently.

In essence, LOVE@ME is more than a brand; it's a lifestyle that encapsulates the spirit of Brussels, the allure of sustainable luxury, and the empowerment of women. Welcome to a world where fashion is more than just clothes; it's an embodiment of values, dreams, and the beauty within.